Goa Organics

Since June, I am in charge of Goa Organics’ Instagram (basically, an all-in-one creative and strategist role).

I develop content strategies, create posts and stories from scratch, write captions, edit influencer content, manage UGCs, and keep the bubbly, natural Goa vibe consistent throughout the feed. I also craft detailed briefs for collaborations,  support influencer communication,  and make sure every piece of content feels fresh, aligned,  and full of personality.

Working in-house as part of the design team has given me the chance to be part of a brand that truly lives its identity (happy, colorful, and close to its audience). I am learning to juggle (figuratively, not literally) different roles at once, from community management to content creation, while keeping the big picture in mind.

Every day feels like something new (and honestly, I don’t think I’ve ever written so many captions about shiny hair in my life ✨).

Here are some of the posts I have created since (if you click on any photo it will automatically redirect you to each post), but you can also directly check Goa Organics’ Instagram account

Licores del Mono

Anís del Mono launched their new products for a perfect “sobremesa”; their new liquors.
We centered the campaign around these akward moments that can arise during a gathering with friends or family , and a perfect way out of them;  ¿Un chupito?

Menos loot boxes, más real gamers

For the Ministerio de Derechos Sociales, Consumo y Agenda 2030, we created a campaign about loot boxes, the in-game surprise boxes that work a lot like gambling. The Ministry wanted to raise awareness about the risks for the general public.

Our challenge was to connect with two audiences at once: parents, concerned about their kids, and young players, who often don’t see the danger. We found the sweet spot by showing young gamers explaining what loot boxes are.

The contrast between kids talking innocently and the reality of spending real money in a gambling-like system helps adults understand the risks, while keeping the story relatable for young players. The spot closes with “menos loot boxes, más real gamers”, encouraging young players to enjoy games the right way and win clean, without shortcuts or unfair advantages.



Spot

Less teeth? More soup.

This campaign was made for the folks who live life to the fullest.  We decided to rebrand Campbell’s to remind that having less teeth is not as bad when you have soup. 

Zuppa is a soup restaurant in Madrid. I’ve done different works, like print, photoshoots & managing and creating content for their social media. Here are some of them!