Goa Organics

Since June, I am in charge of Goa Organics’ Instagram (basically, an all-in-one creative and strategist role).

I develop content strategies, create posts and stories from scratch, write captions, edit influencer content, manage UGCs, and keep the bubbly, natural Goa vibe consistent throughout the feed. I also craft detailed briefs for collaborations,  support influencer communication,  and make sure every piece of content feels fresh, aligned,  and full of personality.

Working in-house as part of the design team has given me the chance to be part of a brand that truly lives its identity (happy, colorful, and close to its audience). I am learning to juggle (figuratively, not literally) different roles at once, from community management to content creation, while keeping the big picture in mind.

Every day feels like something new (and honestly, I don’t think I’ve ever written so many captions about shiny hair in my life ✨).

Here are some of the posts I have created since (if you click on any photo it will automatically redirect you to each post), but you can also directly check Goa Organics’ Instagram account