Client ___________ Campbell’s
Media ______Integrated


Less teeth? More soup.




This campaign was made for the folks who live life to the fullest.  We decided to rebrand Campbell’s to remind that having less teeth is not as bad when you have soup. 



Special edition cans

We started our campaign with a special edition of the cans






we also left one empty so people could personalize it with their own situations












Prints

We then communicated this move with our prints, keeping the fun tone.






Social Media

We translated this to social media in short video formats, allowing the people to also share their Campbell’s stories.








Magazine

We even made a magazine for the waiting room at the dentist’s office, narrating different stories about how people lost their teeth.








Copywriter: Miriam Marín
Art Directors: Paula Pousada & Amaya Osés