Client ______Freeda
Media______Social


The Bloody Mafia

Periods are a stigma. Women still find themselves hiding their tampons or the fact that they are “on those days” because of todays’ society. Technically they have to take drugs, do tampon “trafficking” and they hide themselves... just like the Mafia.



                         


We would start the rumour of a new mafia through Freeda’s channels, to start a conversation that ultimately would end up on period empowerment.



                                       
 


Copywriter: Miriam Marín
Art Director: Amaya Osés