Client ______The Case for Her & Hey Jane
Media______ TV


Hey John,


Abortion is one of the most controversial topics of conversation, putting all the pressure in women. But women can’t get pregnant by themselves, yet men generally wash their hands or keep silence when it comes to fighting for this right.

We decided to create the first abortion-related campaign adressed exclusively to men. In it, no matter what channel they change into, the TV is delivering a very special message, just for them.



Do you have a minute?




The prints:




Copywriters: Miriam Marin & Alicia Varella
Art Directors: Elena Fernández & Amaya Osés